According to a recent study by Pennsylvania based market research firm Unity, the U.S. ranked highest in the world among consumers when ranked the quality of luxury goods manufactured there. Based on a scale, with 100 being the average, the U.S. scored an astounding score of 267, scoring higher than both Italy and France, two countries that most consumers associate with the highest quality products.
In addition, a recent American Express study found that consumers like products made in America, up 5 percentage points from 2008, and 65% say they try to buy U.S. brands whenever possible, a 3 percentage point gain over 2008.